As reported on my blog in the past, WNBC will be changing to “NBC New York” instead of “NBC 4 New York” back in April (which will take effect sometime next month). And in the past summer, as a graphic revamp on NBC O&O stations, KNTV was the one station that had a branding changing. Originally called “Bay Area’s NBC 11″ or just plain “NBC 11″ is now called “NBC Bay Area.” And now another station will be following this. The flagship station for NBC on the west coast, KNBC. KNBC will also work along with WNBC with its new website portal, NBCNewYork.com and NBCLosAngeles.com expected to launch later this month into November. It is unsure if they will leave the IBS (Internet Broadcasting System) network, their current hosting provider which is involved with news organization websites.

As I said since April, expect many changes for its changing world to improve their multiple platforms, including digital tv, and internet.

If you have been watching WNBC lately, you might notice something different with the opening cards in the beginning of each newsbreak. Just like the the Today Show newsbreaks used in the past, the anchors are no longer announced. One reason is that now the WNBC news music performed by Edd Kalehoff in 2003 is now on NBC O&O station in San Francisco KNTV NBC 11. KNTV plays their opening just like how most O&Os that WNBC is now doing by not announcing the anchors.
But the music is not only the same as a WNBC look and feel. For the past three years, KNTV has been using the previous graphics package used on WNBC that was launched in 2003. Its the only station left out of 5 O&Os and affiliates that used the graphics. Stations included WPMI, WTVJ, and WVTM.

There have been rumors that KNTV will be using the similar HD graphics as WNBC when the station moves its newscasts in high-definition. The last time I watched KNTV in April while I was on a trip in San Francisco, I’ve witnessed the WNBC HD graphics on the lower thirds during a special investigation piece of an 11 O’Clock newscast.